

Innovation Gurus Unbottle DASANI’s Sustainable Packaging Breakthroughs
DASANI today announced a series of sustainable packaging breakthroughs that will help remove the equivalent of 1 billion virgin PET plastic bottles from the


DASANI Boosts Sustainability Credentials With Launch of Recyclable, Reusable and Package-less Innovations
Blue is the new green.DASANI – a brand that has been at the forefront of sustainable innovation since debuting PlantBottle?, the first fully recyclable PET bottle made partially from plants – today previewed a pipeline of packaging breakthroughs that will remove at least 1 billion virgin PET plastic


Coke Bottles to Sport College and Pro Football Logos This Fall
One of the most successful campaigns in


Global Women’s Leadership Council Chair Focused on Driving Impact and Awareness of
As president of The


Coca-Cola CFO Talks Progress, Priorities Following Strong Q2 Results
John Murphy took over as


Diet Coke Takes on Complex Topic of Labels By Taking Off its Own
Diet Coke is removing its labels to help Americans start a conversation about theirs.A limited-edition run of label-less Diet Coke cans signals the launch of [unlabeled], a multi-year platform intended to spark an ongoing and authentic conversation about the complex – and often sensitive – topic of


New Coke and Netflix Take Viewers Back to 1985 for Stranger Things Season 3 in First-of-its-Kind Partnership
Fans of the Netflix series Stranger Things will travel back to “the summer that changed everything” – 1985 – when season 3 of the show hits the streaming platform on July 4.Coincidentally, the summer of 1985 changed everything for


Stranger Things Have Happened: Inside New Coke’s Limited-Edition Comeback
New Coke was only around for 79 days in 1985. Chances are it won’t last nearly as long in 2019 – but for much different reasons.That’s right, the ill-fated brand considered by many to be one of the biggest-ever marketing mishaps is making a brief comeback this summer for a (very) limited promotional
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